About Us
Why we care
Eco Instincts exists to help people make more informed choices, wherever life happens.
As outdoor enthusiasts, we experienced firsthand how difficult it can be to identify products that genuinely align with environmental and ethical values. And that challenge doesn’t end at the trailhead, it follows us home.
We believe thoughtful decisions, made consistently, can contribute to meaningful change over time. By offering clearer context and carefully curated alternatives, Eco Instincts supports a more considered way of living, rooted in awareness, practicality, and care for the natural world.
We also recognise that sustainability extends beyond materials and manufacturing. It includes proximity, logistics, and accessibility. Wherever possible, we prioritise products available and shipped within the region we serve, helping reduce unnecessary environmental impact.
Founding Story
Spending time outdoors has always grounded me. Over time though, I became more curious about the connection between the places I loved and the products I relied on to experience them. I started paying closer attention, not just to what I was buying, but to the information behind those choices.
What stood out was how much impact happens before a product even reaches us. Materials, manufacturing decisions, durability, logistics - these factors shape outcomes long before end-of-life disposal becomes relevant. That perspective slowly changed how I approached purchasing. Not perfectly, and not all at once, but more intentionally.
Eco Instincts grew from that mindset. I wanted to create a space that makes it easier to evaluate products without overwhelm or marketing noise. A platform that values progress over perfection, and practicality alongside principle.
My hope is simple, that greater awareness can support better decision-making over time, benefiting our own experiences outdoors and at home, while encouraging higher standards across the products we choose to support.
Our Values
At Eco Instincts, our values guide how we curate, assess, and communicate:
Transparency
Clear, accessible information based on publicly available data and brand disclosures, without exaggeration.
Environmental Responsibility
Prioritising materials, durability, and systems that aim to reduce long-term impact.
Ethical Consideration
Respect for people, communities, and supply chains.
Community & Education
Supporting informed decision-making through shared knowledge and context.
Continuous Progress
Sustainability is evolving, and so are we. We remain open to new information, better practices, and ongoing improvement.
Join the Eco Instincts Community
Eco Instincts is more than a shopping platform. It’s a growing community of people choosing intention over impulse, outdoors and at home.
Together, we can shape a more responsible way to explore, live, and consume.
Thank you for trusting Eco Instincts to help guide your choices.