Disclosure & Transparency
How Eco Instincts Makes Money, and Why It Doesn’t Compromise Trust
Trust is the foundation of Eco Instincts.
This page explains how we operate, how we earn revenue, and the principles that ensure our recommendations remain independent, fair, and product-led.
All product features published on Eco Instincts are editorial in nature. Eco Instincts product evaluations are based on publicly available information, brand disclosures, and current best-practice sustainability research. Assessments reflect context and trade-offs, not absolute claims.
Our Independence
Eco Instincts is an independent curation and education platform.
We are not owned by any brand, retailer, or marketplace. We do not accept payment in exchange for positive coverage, endorsements, or sustainability claims.
Every product featured on Eco Instincts is selected because it aligns with our values and meets our vetting baseline, not because of commercial incentives.
Affiliate & Commission Relationships
Some of the links on Eco Instincts are affiliate or referral links. This means we may earn a commission if you choose to purchase a product through one of these links.
This comes at no additional cost to you.
These commissions help support the research, writing, and maintenance of the platform.
What Commissions Do Not Influence
Earning revenue never affects:
- Which products are featured
- How products are evaluated
- How strengths, trade-offs, or limitations are explained
- Whether a product is included or removed
Commercial relationships follow editorial decisions, not the other way around.
Product-Led, Not Brand Endorsed
Eco Instincts focuses on individual products, not brand-wide endorsements.
While we recognise the broader direction and values of the companies behind the products we feature, our analysis is always product-specific and contextual.
We do not certify brands, award scores, or claim that any product is “perfect” or “impact-free”.
Editorial Independence & Assessment Approach
Eco Instincts provides independent sustainability assessments based on publicly available information and brand disclosures. Our evaluations reflect our editorial opinion at the time of review and are subject to updates as new information becomes available.
Transparency in Sustainability Claims
Sustainability is complex and rarely absolute.
We aim to explain:
- What a product does well
- Where trade-offs or limitations exist
- Why it represents progress compared to conventional alternatives
We avoid exaggerated claims, vague language, and unsupported metrics.
Regional Availability & Distribution
Where relevant, we consider regional availability and local distribution as part of the broader sustainability context.
Products that are stocked and shipped within the region we serve may reduce unnecessary transport, long lead times, and friction for customers.
Local availability is not a requirement, and it does not override other sustainability considerations, it simply provides clearer, regionally relevant context.
What Eco Instincts Is and Isn’t
Eco Instincts is:
- A guide to better product choices
- Independent and product-led
- Transparent about trade-offs and limitations
- Focused on long-term trust
Eco Instincts is not:
- A certification body
- A sustainability scorecard
- A marketing agency
- A guarantee of impact or performance
Learn More About How We Work
If you’re a brand, reseller, or marketplace interested in working with Eco Instincts, you can read more about our approach here:
Eco Instincts — helping people choose better, one product at a time.